Weleda: A Pioneer in Sustainable Skincare

Weleda's pioneering approach to sustainability in the skincare industry is compelling. Their ability to balance creating distinctive products using primarily sustainable materials depicts the type of brand they are. Established in 1921, Weleda has steadfastly brought affordability and sustainability to the beauty and wellness industry.

Commitment to Sustainable Ingredients

Weleda’s unwavering commitment to sustainability is evident in how it sources its ingredients. All of Weleda's ingredients are grown on biodynamic farms, a method that is not only ultra-organic but also embraces the concept of being "straight from the source." This approach relies on having local produce, ensuring a lower carbon footprint and fresher ingredients. The farming process involves using materials from local farms for fertilizing and soil conditioning, which further enriches the earth without altering its natural timeline. Additionally, biodynamic farming at Weleda is based on lunar cycles, not trying to alter the farming process. This ultra-sustainable approach allows more carbon dioxide to be concealed in the soil, helping restore environmental balance.

Ethical Sourcing and Fair Trade

Weleda's dedication to sustainability is demonstrated by its ownership of several biodynamic farms worldwide, including the biggest biodynamic farm in Europe. This commitment guarantees that all of its resources are sourced ethically and responsibly, which is evidence of Weleda’s identity as a company.

Weleda's commitment to sustainability extends to its partnerships with suppliers from many countries around the globe. These suppliers must follow strict rules and meet high social and economic standards. Weleda sources raw materials like rose oil from Turkey, shea butter from Burkina Faso, and sesame oil from Mexico. This ensures environmental sustainability and promotes fair trade, benefiting the communities from which Weleda sources its ingredients. To ensure the sustainability of the transportation of these materials, Weleda uses rail and sea services when possible to eliminate the use of air transport in their company.

Sustainable Packaging Solutions

Weleda uses multiple materials for its packaging, including glass, plastic, and aluminum. Although plastic is not an overall sustainable packaging option, Weleda minimizes its use of plastics wherever possible and ensures that its plastic is easily recyclable, thereby reducing Weleda’s overall carbon footprint.

Certifications That Matter

Weleda leads the way with its many certifications, including the NATURE certification, which guarantees that it sources fully organic ingredients. The Union for Ethical BioTrade (UEBT) certification highlights Weleda's dedication to sourcing materials responsibly, protecting biodiversity, and supporting fair working conditions. Lastly, the Certified B Corporation reflects Weleda’s determination to combine profit with purpose, ensuring its business practices positively impact people and the planet. These certifications not only represent Weleda’s goals to create a more sustainable skincare industry but also provide consumers with the confidence that they are making a responsible choice when they choose Weleda products.

Inspiring a Global Movement

Weleda’s impact on the skincare and wellness industry is profound. Its determination to be as sustainable as possible has not only led to its products being sold in major retailers like Target, Whole Foods, Amazon, Walgreens, Macy’s, and more but also inspired many people and brands to adopt a more eco-friendly lifestyle, starting from their morning and evening routines. This influence is a testament to the power of individual choices in shaping a more sustainable future.

Brands worldwide should strive to emulate Weleda's determination to be sustainable, which has led to its overwhelming success. Weleda prioritizes sustainability not only for every single one of its workers but also for everyone. Through its continuous success, Weleda inspires a global movement towards environmental consciousness, connecting people and brands worldwide in a shared commitment to sustainability.